Managing vs Marketing: What's Best for Your Business’s Social Media in Geelong, Torquay & Surf Coast?
Social media can feel like a full-time job—because it is. But there’s a crucial difference between just managing your profiles and strategically marketing your business online.
Social Media Management: Keeping Things Ticking
Social media management typically includes scheduling posts, responding to comments, and occasionally jumping on trending content. It’s great for keeping your accounts active but often lacks the strategic depth required to grow your audience or convert followers into loyal customers.
Social Media Marketing: Strategic and Purposeful
Social media marketing is far more intentional. At Awkwardly Social, based in Geelong and proudly serving businesses in Torquay and the Surf Coast, we don’t just manage accounts—we strategically market your brand to your ideal audience.
Deep Analytics: We dive into data to see what’s resonating, what’s not, and how we can optimise your social media presence.
Trend Analysis: We don’t follow trends blindly—we carefully choose content aligned with your goals and audience interests.
Professional Content Creation: From high-quality video editing to managing dynamic shoot days, our services ensure your content truly stands out.
Creative Campaigns: Every campaign we develop is custom-made to connect authentically with your target audience and build lasting relationships.
Why Does It Matter for Businesses in Geelong, Torquay & Surf Coast?
In our vibrant coastal community, competition among small businesses is strong. Effective social media marketing positions you uniquely within your community, connecting deeply with local customers and building trust and loyalty that mere management can't achieve.
Choosing the Right Approach for Your Business
If your current social media approach feels superficial or like a chore, it’s likely because it’s missing strategic marketing. Transitioning from management to marketing elevates your content, increases engagement, and genuinely grows your business.
At Awkwardly Social, we’re committed to transforming your social media from a checklist to a powerhouse of business growth. If you're ready to take your social media seriously, we’d love to help.
