The Hidden Cost of Doing Social Media Alone (Copy)
When you’re running a business, wearing multiple hats feels normal. You’re the manager, the bookkeeper, the marketer, and often, the one in charge of social media too. At first, posting on your own might feel manageable. But over time, many business owners discover that the “free” choice of doing social media themselves actually comes with hidden costs.
• The time drain ⏳
Social media isn’t just posting a photo and adding a caption. It’s brainstorming ideas, creating graphics or videos, writing content, scheduling posts, replying to comments, and keeping up with changing trends. Those hours add up quickly. What seems like “just 10 minutes a day” can easily turn into hours each week—time that could be spent serving customers, growing your business, or even taking a well-earned break.
• The mental load 🤔
Trying to stay consistent, creative, and strategic while also running your business can leave you drained. When social media starts to feel like a chore, it’s easy to slip into inconsistent posting or generic content that doesn’t really connect with your audience. This mental weight doesn’t just affect your marketing, it can impact your energy for the parts of your business you actually enjoy.
• The missed opportunities 🙅🏻♀️
Social media moves fast, and without a strategy, it’s easy to miss trends, updates, or tools that could help your business grow. DIY social media often means focusing on “getting something up” instead of building a long-term plan. That can lead to missed chances for real engagement, brand awareness, or even sales.
• The value of expertise 👌🏻
When you work with a social media marketer, you’re not just paying for posts! You’re investing in strategy, consistency, and expertise. A marketer can see your business from the outside, spot opportunities you might not, and free up your time so you can focus on what you do best.
The takeaway:
Doing social media on your own isn’t “free.” It costs you time, energy, and potential opportunities for growth.
If social media feels heavy, it might be time to think about whether outsourcing could give you back space to focus on your business (and yourself).
📥 At Awkwardly Social Media, we’re here to take the weight off your shoulders and create a strategy that actually works for you. 📥Reach out anytime, you don’t have to do this alone!
