Why ‘Just Boost It’ Ads Waste Your Money

We’ve all seen the little blue button pop up on Instagram or Facebook: “This post is performing 90% better than your others—boost it to reach more people!”

It’s tempting, right? One click, a few dollars, and suddenly your post is out in the world. But here’s the catch: boosting posts is one of the fastest ways to burn through your budget without real results.

It feels relatively easy, right?! Boosting is designed to be simple, and that’s the problem. It skips over all the important strategy that makes paid ads actually work. You get reach, sure, but reach doesn’t mean sales. Most of the time, boosted posts end up in front of people who have no real interest in your business.

Boosted ads might bring in likes, maybe even a few follows, but they rarely bring in conversions. That’s because boosting doesn’t give you control over who sees your ad, how often, or where. It’s like tossing money into the wind and hoping it lands in the right place.

The brands that see results from paid ads are the ones building campaigns with intention. That means:

• Targeting specific audiences who are most likely to buy from you.

• Creating content with a clear call-to-action.

• Tracking performance so every dollar has a purpose.

When you run ads this way ➡️ they become an investment, not just an expense.

“Just boosting it” might feel like a shortcut, but it’s really a money pit. If you want sustainable results, it’s better to focus on building content that consistently engages the right people, without relying on quick fixes.

Instead of sinking money into boosted posts, invest in a strategy that grows your audience organically.

At Awkwardly Social Media, we help businesses create content that attracts the right people and builds real connections, no ad spend required.

📥 Reach out anytime, we’d love to hear from you!